Ultra Vie wanted to build a high end, daily deals website and iOS application which brought a hand-picked selection of the very best in fine-dining, shopping events, sophisticated spas, insider access and lifestyle services at member prices to Londoners.

We proposed a Ruby on Rails based solution, which could handle the volume of sign-ups and peak-load which the Product Owners expected to generate. The website was meant to be used by members only so the sign-up process was made as easy as possible and robust. A test-driven development approach was recommended.